1. Reading the case, as well as, going to McDonald’s website, in what ways has McD’s taken a proactive approach toward supporting and valuing diversity?

2. What structures and systems have McD’s established in order to ensure that they leverage their diversity as part of the business strategy?

3. How does McD’s propose to overcome prejudice and discrimination within their firm?

4. What actions would you recommend that McD’s take relative to negative publicity and statements by the AFA and AFTAH?

5. How does perception (Chapter 2), attitudes, values, and ethics (Chapter 3) help us to understand the dynamics within this case?

6. The case indicates that AFA and AFTAH are in conflict with McD’s over their inclusive diversity policy (inclusion of sexual preference). What are the alternative management styles McD’s could use to address this conflict? (Chapter 6)

7. Should McD’s use a team approach (Chapter 11) for solving this conflict?

8. How might McD’s organizational culture (Chapter 12) have lead to the problems described in this case?