According to a 2013 study of the world’s most attractive firms (released by Universum), the top 10 employers for career seekers with a business background were (in priority order): Google, Ernst &

Young, Goldman Sachs, PricewaterhouseCoopers, Microsoft, Apple, Deloitte, KPMG, Coca-Cola, and Proctor & Gamble. In groups, review the company websites of these organizations to determine the corporate strategy, objectives, and markets that these organizations target. As a team, discuss the similarities and differences among the strategies, objectives, and markets of these 10 employers. Explain how these factors might affect Generation Y-ers perceiving these companies as desirable employers. LO.1