A/B testing is a testing method that businesses use to test different designs and formats of a
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a. What is the proportion (download rate) of visitors who saw the original call to action button and downloaded the file?
b. What is the proportion (download rate) of visitors who saw the new call to action button and downloaded the file?
c. At the 0.05 level of significance, is there evidence that the new call to action button is more effective than the original?
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Related Book For
Statistics For Managers Using Microsoft Excel
ISBN: 772
7th Edition
Authors: David M. Levine, David F. Stephan, Kathryn A. Szabat
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