The marketing manager for a major retail grocery chain is wondering about the location of the stores
Question:
The marketing manager for a major retail grocery chain is wondering about the location of the stores’ dairy products. She believes that the mean amount spent by customers on dairy products per visit is higher in stores in which the dairy section is in the central part of the store compared with stores that have the dairy section at the rear of the store. To consider relocating the dairy products, the manager feels that the increase in the mean amount spent by customers must be at least 25 cents. To determine whether relocation is justified, her staff selected a random sample of 25 customers at stores in which the dairy section is central in the store. A second sample of 25 customers was selected in stores with the dairy section at the rear of the store. The following sample results were observed:
b. If a statistical error associated with hypothesis testing was made in this hypothesis test, what error could it have been? Explain.
Step by Step Answer:
Business Statistics A Decision Making Approach
ISBN: 9780133021844
9th Edition
Authors: David F. Groebner, Patrick W. Shannon, Phillip C. Fry