The Willow Run Outlet Mall has two Haggar Outlet Stores, one located on Peach Street and the

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The Willow Run Outlet Mall has two Haggar Outlet Stores, one located on Peach Street and the other on Plum Street. The two stores are laid out differently, but both store managers claim their layout maximizes the amounts customers will purchase on impulse. A sample of 10 customers at the Peach Street store revealed they spent the following amounts more than planned: $17.58, $19.73, $12.61, $17.79, $16.22, $15.82, $15.40, $15.86, $11.82, and $15.85. A sample of 14 customers at the Plum Street store revealed they spent the following amounts more than they planned: $18.19, $20.22, $17.38, $17.96, $23.92, $15.87, $16.47, $15.96, $16.79, $16.74, $21.40, $20.57, $19.79, and $14.83. At the .01 significance level, is there a difference in the mean amounts purchased on impulse at the two stores?

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Statistical Techniques In Business And Economics

ISBN: 356

16th Edition

Authors: Douglas Lind, William Marchal

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