Consider two sellers 1 and 2 and a continuum of buyers. Seller i offers product i at
Question:
Consider two sellers 1 and 2 and a continuum of buyers. Seller i offers product i at price pi and incurs zero marginal cost of production. Buyers are identical and derive utility ui from one unit of each product. Thus their utility is ui if they buy one unit of product i and zero units of product j, j ≠ i; it is u1 + u2 if they buy one unit of each product. Additional units do not give any extra utility. Each buyer has a budget y, which she cannot exceed. Each seller is assumed to prefer not to sell a unit rather than setting a zero price. Suppose that u1 > u2.
1. Derive the demand function of each buyer.
2. Consider the game in which sellers simultaneously set price. Characterize the Nash equilibrium of the game.
3. Determine consumer surplus and total surplus that realize in equilibrium. Is the equilibrium necessarily efficient or are there inefficiencies Explain.
Step by Step Answer:
Industrial Organization Markets and Strategies
ISBN: 978-1107069978
2nd edition
Authors: Paul Belleflamme, Martin Peitz