Describe the primary differences in the measurement of risk between the utility function used in expected utility
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Describe the primary differences in the measurement of risk between the utility function used in expected utility theory by traditional finance and the value function posited by prospect theory in behavioral finance.
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Related Book For 
Investor Behavior The Psychology Of Financial Planning And Investing
ISBN: 110619
1st Edition
Authors: H. Kent Baker, Victor Ricciardi
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