2. Lou Gerstner said: We made diversity a market-based issue . . . Its about understanding our...
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2. Lou Gerstner said: “We made diversity a market-based issue . . . It’s about understanding our markets, which are diverse and multicultural.” What implications does this statement have for IBM’s marketing strategy?
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Related Book For 
Opportunities And Challenges Of Workplace Diversity Theory Cases And Exercises
ISBN: 9780136125174
2nd Edition
Authors: Kathryn Canas, Harris Sondak
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