The LEGO Group example outlines three strands of digital transformation: product, marketing and enterprise. Are these equally

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The LEGO Group example outlines three strands of digital transformation: product, marketing and enterprise. Are these equally important? Suggest other important strands for digitalization. Explain and provide examples.

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Strategic Information Management Theory And Practice

ISBN: 978-0367252519

5th Edition

Authors: Robert D. Galliers ,Dorothy E. Leidner ,Boyka Simeonova

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Question Posted: Jun 26, 2024 10:04 AM

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The LEGO Group example outlines three strands of digital transformation: product, marketing and enterprise. Are these equally

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Strategic Information Management Theory And Practice

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