How are most text ads on Google billed? What's the appeal for advertisers?

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Information Systems A Managers Guide To Harnessing Technology Version 7.0

ISBN: 9781453394045

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Authors: John Gallaugher

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How are most text ads on Google billed? What's the appeal for advertisers?

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Most text ads on Google are billed through a payperclick PPC advertising model In this billing method advertisers are charged only when a user clicks ...View the full answer

Information Systems A Managers Guide To Harnessing Technology Version 7.0

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