How difficult is it for a website to join an ad network? What does this imply about
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How difficult is it for a website to join an ad network? What does this imply about ad network switching costs? Does it have to exclusively choose one network over another? Does ad network membership prevent a firm from selling its own online advertising, too?
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The difficulty of joining an ad network varies depending on the network Some networks have strict re...View the full answer
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Information Systems A Managers Guide To Harnessing Technology Version 7.0
ISBN: 9781453394045
1st Edition
Authors: John Gallaugher
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