What do you think of the Google-Acxiom partnership to show online ad influence for offline purchasing. Does

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What do you think of the Google-Acxiom partnership to show online ad influence for offline purchasing. Does this concern you? Why or why not?

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Information Systems A Managers Guide To Harnessing Technology Version 7.0

ISBN: 9781453394045

1st Edition

Authors: John Gallaugher

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Question Posted: Oct 27, 2023 09:42 PM

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What do you think of the Google-Acxiom partnership to show online ad influence for offline purchasing. Does

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The GoogleAcxiom partnership aims to link online ad exposure to offline purchasing behavior allowing advertisers to better understand the impact of th...View the full answer

Information Systems A Managers Guide To Harnessing Technology Version 7.0

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