Question: What is the long tail? How does the long tail change retail economics? How does it influence shoppers' choice of where to look for products?

What is the long tail? How does the long tail change retail economics? How does it influence shoppers' choice of where to look for products? What firms, other than Amazon, are taking advantage of the long tail in their industries?

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The long tail is a concept popularized by Chris Anderson in his book The Long Tail Why the Future of Business is Selling Less of More published in 2006 The long tail refers to the phenomenon where in ... View full answer

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