1. Many profit-making firms have a strategy map that is tied to four elements: financial results, customers,...
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1. Many profit-making firms have a strategy map that is tied to four elements: financial results, customers, human resources, and sustainability. If you developed a scorecard that included these areas, what would be your goal in each area, and what measures would you use? What would be your rationale? Figure 5.8 is an example of one segment of a Balanced Scorecard for Novo Nordisk.?
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The Management Of Technology And Innovation A Strategic Approach
ISBN: 9780538478229
2nd Edition
Authors: Margaret A. White, Garry D. Bruton
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