1. The business case is explored. This is an examination of the strategic ways of pursuing the...
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1. The business case is explored. This is an examination of the strategic ways of pursuing the technology/innovation under review. If there is not a strong business case the project is abandoned.?
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The Management Of Technology And Innovation A Strategic Approach
ISBN: 9780538478229
2nd Edition
Authors: Margaret A. White, Garry D. Bruton
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