1. What is the value of the intellectual assets of the firms involved? Be aware of the...
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1. What is the value of the intellectual assets of the firms involved? Be aware of the economic value of intellectual assets. One of the most common mistakes is to undervalue intellectual assets. This often results in missing potential synergies during implementation. Intellectual assets are not individual items that can be separated into distinct units. Instead, intellectual property is a holistic unit so that, when obtained or released, the influence on a broad range of potential impacts must be considered.
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The Management Of Technology And Innovation A Strategic Approach
ISBN: 9780538478229
2nd Edition
Authors: Margaret A. White, Garry D. Bruton
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