1. What issues were NASCAR dealing with that led it to consider using AR in its marketing...

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1. What issues were NASCAR dealing with that led it to consider using AR in its’ marketing strategy?

2. How did NASCAR approach the problem?

3. What benefits did AR offer to NASCAR fans?

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Information Technology For Management

ISBN: 9781119702900

12th Edition

Authors: Efraim Turban, Carol Pollard, Gregory Wood

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