1. What issues were NASCAR dealing with that led it to consider using AR in its marketing...
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1. What issues were NASCAR dealing with that led it to consider using AR in its’ marketing strategy?
2. How did NASCAR approach the problem?
3. What benefits did AR offer to NASCAR fans?
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Related Book For
Information Technology For Management
ISBN: 9781119702900
12th Edition
Authors: Efraim Turban, Carol Pollard, Gregory Wood
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