1. What pressured or motivated Ducati to implement new digital technology? 2. What costs could Ducati cut?...

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1. What pressured or motivated Ducati to implement new digital technology?

2. What costs could Ducati cut? What costs could it not cut? For example, could Ducati cut its research and development (R&D) budget? Explain your answers.

3. Why did Ducati need to improve communications with dealers?

4. Explain the capabilities and benefits of the DCS.

5. Why was it important to implement a change management program?

6. What other factors contributed to the success of DCS? Explain their contributions.

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