1. What software capabilities did Pei Wei need to launch its marketing campaign? 2. What factors contributed...
Question:
1. What software capabilities did Pei Wei need to launch its marketing campaign?
2. What factors contributed to the success of Pei Wei’s campaign?
3. Why is a high-capacity (massive) infrastructure needed to launch e-mail or text campaigns?
4. Visit ExactTarget.com. Identify and describe how the vendor makes it easy for companies to connect via e-mail and Twitter.
5. What solutions for small businesses does Exact Target offer?
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1 Pei Wei needed software to provide massive email and messaging capabilities including burst sending which would require the concomitant infrastructu...View the full answer
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Related Book For 
Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa
ISBN: 978-1118994290
10th edition
Authors: Efraim Turban, Carol Pollard, Gregory Wood
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