1. Why do you think Blendtecs video campaign was more appealing to viewers than a traditional product...

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1. Why do you think Blendtec’s video campaign was more appealing to viewers than a traditional product advertisement?

2. Why do you think the campaign had such a significant impact on retail sales as opposed to commercial sales (e.g., sales to food service businesses)?

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Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa

ISBN: 978-1118994290

10th edition

Authors: Efraim Turban, Carol Pollard, Gregory Wood

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Question Posted: Dec 11, 2018 06:41 AM

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1. Why do you think Blendtecs video campaign was more appealing to viewers than a traditional product...

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Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa

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