2. Are costs and benefits being properly weighed against each other? The bottom-line orientation of many organizations
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2. Are costs and benefits being properly weighed against each other? The bottom-line orientation of many organizations precludes short-term costs with long-term benefits. The lack of long-term orientation can be fatal for the firm.
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The Management Of Technology And Innovation A Strategic Approach
ISBN: 9780538478229
2nd Edition
Authors: Margaret A. White, Garry D. Bruton
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