2. What strategic concerns would you have for GE in the future? What technology and product changes...
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2. What strategic concerns would you have for GE in the future? What technology and product changes should it monitor? How well has GE balanced the marketing and technology capabilities within the firm?
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The Management Of Technology And Innovation A Strategic Approach
ISBN: 9780538478229
2nd Edition
Authors: Margaret A. White, Garry D. Bruton
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