3. At a staff retreat, librarians at the State University brainstormed how to better market the library. They agreed that one goal for this year’s marketing plan would be to focus on students and faculty who do not use the library. Make a list of things this group should consider when developing a marketing plan for nonusers.

For example, how would you identify nonusers, how would you find out what nonlibrary information sources they use? How would you communicate to them?