3. There is a need to cut product development times as well as to develop more flexibility...
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3. There is a need to cut product development times as well as to develop more flexibility in organizations. The lead-time from idea to market is being reduced by the emergence of new or altered technologies.
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The Management Of Technology And Innovation A Strategic Approach
ISBN: 9780538478229
2nd Edition
Authors: Margaret A. White, Garry D. Bruton
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