3. What advice would you give a manager who was chosen to lead a technology-based joint venture project between two organizations of relatively the same size? Remember, in joint ventures, two or more firms combine equity and form a new third entity. Joint ventures commonly have very detailed agreements covering what each party is to provide and expect and how they are to operate within the joint venture. What do you believe are the key integration issues that must be addressed?

What would be easier in the joint venture than in a merger? What would be more difficult? Why?