6. Be sure members of the firm and key stakeholders can describe competitive advantages in easy-to-understand words.

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6. Be sure members of the firm and key stakeholders can describe competitive advantages in easy-to-understand words. It is hard to develop, maintain, or protect what cannot be described.

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The Management Of Technology And Innovation A Strategic Approach

ISBN: 9780538478229

2nd Edition

Authors: Margaret A. White, Garry D. Bruton

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Question Posted: Oct 09, 2024 07:00 AM

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6. Be sure members of the firm and key stakeholders can describe competitive advantages in easy-to-understand words.

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The Management Of Technology And Innovation A Strategic Approach

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