6. How do external stakeholders perceive our firm? Potential partners? Recognize that the company s reputation, as

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6. How do external stakeholders perceive our firm? Potential partners? Recognize that the company s reputation, as represented by its brand, must also be considered in any deal, particularly in alliances.

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The Management Of Technology And Innovation A Strategic Approach

ISBN: 9780538478229

2nd Edition

Authors: Margaret A. White, Garry D. Bruton

Question Posted: Oct 09, 2024 06:03 AM

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6. How do external stakeholders perceive our firm? Potential partners? Recognize that the company s reputation, as

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The Management Of Technology And Innovation A Strategic Approach

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