Clerks at 7-Eleven stores enter data regarding customers gender, approximate age, and so on, into a computer

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Clerks at 7-Eleven stores enter data regarding customers’ gender, approximate age, and so on, into a computer system. However, names are not keyed in. These data are then aggregated and analyzed to improve corporate decision making. Customers are not informed about this, nor are they asked for permission. What problems do you see with this practice?

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