Clerks at 7-Eleven stores enter data regarding customers gender, approximate age, and so on, into a computer
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Clerks at 7-Eleven stores enter data regarding customers’ gender, approximate age, and so on, into a computer system. However, names are not keyed in. These data are then aggregated and analyzed to improve corporate decision making. Customers are not informed about this, nor are they asked for permission. What problems do you see with this practice?
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Related Book For
Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa
ISBN: 978-1118994290
10th edition
Authors: Efraim Turban, Carol Pollard, Gregory Wood
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