Discuss why it is difficult to justify CRM.

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Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa

ISBN: 978-1118994290

10th edition

Authors: Efraim Turban, Carol Pollard, Gregory Wood

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Question Posted: Dec 11, 2018 07:43 AM

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Discuss why it is difficult to justify CRM.

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One of the biggest problems in CRM implementation is the difficulty of defining and measuring succes...View the full answer

Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa

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