Periscopic (http://periscopic.com/) is a socially conscious data visualization firm that specializes in using IT to help companies and organizations facilitate information transparency and public awareness. From endangered species, to politics, to social justice, it is the goal of Periscopic to engage the public and deliver a message of responsibility and action. Its philosophy and tagline are “do good with data.”

a. Discuss how data are used to do good.

b. How effective is Periscopic’s approach to public awareness and social justice?