Pretend you are an SEO consultant for a local business or not-for-profit organization. Visit the organization’s website to familiarize yourself with the brand, mission, products, services, and so on. Next, make a list of keywords or phrases that you think should be used to optimize the site for search engines. Rank-order the list based on how frequently you think the words are used in searches. Finally, go to google.com/trends/explore and enter your keywords or phrases, creating a graph that illustrates how often they have been used in search queries. Based on what you learn, what keywords or phrases would you recommend the organization use to optimize its site?