Pretend you are going to purchase an expensive item like a large flat-screen television or a major appliance from a national retailer like Best Buy or Sears. Using your mobile phone, attempt to find store locations, product information, and customer reviews. Next, install one of the popular shopping and price comparison apps listed below on your phone:

• Red Laser

• Amazon Price Check, or Flow (also by Amazon)

• Google Shopper

• Barcode Scanner

• Or, find a similar price-checking app at your mobile app store.

Now, go shopping (visit the store). While shopping, use your mobile app to find product reviews and make price comparisons of the products you find. Briefly describe your mobile shopping experience. How did the mobile technology help or hinder your shopping experience? What challenges does mobile technology pose for traditional retailers?