Use socialmention.com to evaluate the nature of conversations people are having about three telecommunications companies: AT&T, Verizon,
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Use socialmention.com to evaluate the nature of conversations people are having about three telecommunications companies: AT&T, Verizon, and Sprint. Based on the four metrics provided by Social Mention, decide which company is viewed most favorably and least favorably by the marketplace. Using Twitter search, read a sample of tweets where people discuss the companies. Can you draw any conclusions as to specific reasons why the companies are viewed favorably or unfavorably?
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Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa
ISBN: 978-1118994290
10th edition
Authors: Efraim Turban, Carol Pollard, Gregory Wood
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