Visit Oracle.com and search “United Rentals Optimizes Workforce.” Click on the video link to “United Rentals Optimizes Its Workforce with Oracle HCM.” Watch the video.

1. Describe the key benefits of its HR software.

2. Typically, the importance of the HR function is overlooked, or at least overshadowed by accounting and finance, which manage cash and other financial assets. In your opinion, is HCM software as important as accounting software? Explain your answer. Visit Forbes.com and search for the article “10 Trends Driving the Mandate for Modern HCM” posted on February 7, 2014.

3. Briefly describe three of the key trends driving HCM and how they relate to the HR software benefits at United Rentals.