Why is it easier to measure the return-on-investment of resources spent on search engine marketing compared to

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Why is it easier to measure the return-on-investment of resources spent on search engine marketing compared to mass media advertising?

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Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa

ISBN: 978-1118994290

10th edition

Authors: Efraim Turban, Carol Pollard, Gregory Wood

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Question Posted: Dec 11, 2018 06:26 AM

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Why is it easier to measure the return-on-investment of resources spent on search engine marketing compared to

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Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa

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