Why is the online B2B market so much larger than the online B2C market?

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Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa

ISBN: 978-1118994290

10th edition

Authors: Efraim Turban, Carol Pollard, Gregory Wood

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Question Posted: Feb 20, 2020 12:06 PM

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Why is the online B2B market so much larger than the online B2C market?

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Business to business markets are usually small and they are also vertical and it comprised of thousa...View the full answer

Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa

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