Think about the last major purchase you made. Now consider the information you had prior to the
Question:
Think about the last major purchase you made. Now consider the information you had prior to the purchase
(advertisements, reviews in the media, advice from others). Did you rely primarily on emotional appeals, ethical appeals, or logical appeals?
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Related Book For
Real Communication An Introduction
ISBN: 9780312644208
2nd Edition
Authors: Dan O'Hair, Mary Wiemann
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