Think about the last major purchase you made. Now consider the information you had prior to the

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Think about the last major purchase you made. Now consider the information you had prior to the purchase

(advertisements, reviews in the media, advice from others). Did you rely primarily on emotional appeals, ethical appeals, or logical appeals?

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Real Communication An Introduction

ISBN: 9780312644208

2nd Edition

Authors: Dan O'Hair, Mary Wiemann

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