2.4 According to Edelman (2011), the widely used online trust authorities issue certifications without adequate verification, giving
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2.4 According to Edelman (2011), the widely used online “trust” authorities issue certifications without adequate verification, giving rise to adverse selection. Edelman finds that TRUSTe-certified sites are more than twice as likely to be untrustworthy as uncertified sites. Explain why.
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