2.8 According to iSuppli (HIS) in 2010, its sixthgeneration iPod nanos marginal cost is about $45, while
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2.8 According to iSuppli (HIS) in 2010, its sixthgeneration iPod nano’s marginal cost is about $45, while its price is about $150. What is Apple’s price/
marginal cost ratio? What is its Lerner Index? If we assume (possibly incorrectly) that Apple acts like a short-run profit-maximizing monopoly in pricing its iPod Shuffle, what elasticity of demand does Apple believe it faces? (Hint: See Solved Problem 11.3.) A
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