Question: Compare and contrast the shopping process at a bricks and mortar store such as Macys or Target and at an Internet retailer such as Amazon.com.

Compare and contrast the shopping process at a bricks and mortar store such as Macy’s or Target and at an Internet retailer such as Amazon.com. How are these processes different?

(Hint: Consider the process steps, the inputs, outputs, resources, and customers.) Are there differences in the performance (effectiveness and effi ciency) of the two processes? Which process is superior, and why?

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