A political consulting firm wants to determine the characteristics of voters when it comes to issues involving
Question:
A political consulting firm wants to determine the characteristics of voters when it comes to issues involving alternative energy. The researchers recruit a group of participants and randomly assign them to one of two groups: Group 1 will be the control group; they will not be exposed to any advertising materials, and Group 2 will be shown a print advertisement that will be used in a postal mailing. Finally, each participant will indicate his or her voting intentions for Proposition 86, which involves tax deductions for hybrid cars on a 1 to 7 scale (1 = Will definitely vote no . . . 7 = Will definitely vote yes).
Data set: Ch 04 – Exercise 07A.sav
Codebook
Variable: Group
Definition: Advertising media
Type: Categorical (1 = Control, 2 = Print)
Variable: Prop_86
Definition: Likely voting decision on tax deductions for hybrid cars
Type: Continuous (1 = Will definitely vote no . . . 7 = Will definitely vote yes)
a. Write the hypotheses.
b. Run each criterion of the pretest checklist (normality, homogeneity of variance, and n) and discuss your findings.
c. Run the t test and document your findings (ns, means, and Sig. [p value]).
d. Write an abstract under 200 words detailing a summary of the study, the t test results, hypothesis resolution, and implications of your findings.
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