Relate the concepts 1–4 to the descriptions a–d There are various marketing concepts:

1.

The production concept 2.

The product concept 3.The selling concept 4.

The marketing approach There are four different descriptions that relate to the above concepts:

a. will concentrate on the audit itself and suggests that so long as the work is good and the report is done to quality standards everything will be fine.

b. seeks to minimize the costs of the audit, which translates to the number of hours spent on each individual project.

c. takes the view that we must first find out what is required by the organization and then seek to meet these requirements.

d. we need only ensure that the client pays for our services, which may be mandatory in most organizations who resource an audit function.

Concepts Descriptions

a, b, c or d 1 2 3 4