1. View the ads online. Did you find them offensive? Some in the Greek community did. Do...

Question:

1. View the ads online. Did you find them offensive? Some in the Greek community did. Do you think Kraft should have aired these commercials?

2. Do you think such ads help Kraft shed its older, stodgy image?

This minicasedescribes Kraft’s use of the Greek grandmother or yiayia in Athenos hummus advertisements.

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1 Many US you may find them funny because the grandm...View the full answer

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