16-13. EPG is a framework used to identify strategic profiles for international business strategy. What orientations or

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16-13. EPG is a framework used to identify strategic profiles for international business strategy. What ‘orientations’

or approaches are associated with stages in the evolution of international operations.

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International Business A Managerial Perspective

ISBN: 9781292018218

8th Global Edition

Authors: Ricky W. Griffin, Michael Pustay

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