16-20. Why do you think that sophisticated and effective multinational firms still occasionally make mistakes in their
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16-20. Why do you think that sophisticated and effective multinational firms still occasionally make mistakes in their international marketing efforts? Go to mymanagementlab.com
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Related Book For 
International Business A Managerial Perspective
ISBN: 9781292018218
8th Global Edition
Authors: Ricky W. Griffin, Michael Pustay
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