=+2. P&G cut its marketing and advertising agency roster by 50 percent over the past three years

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International Business Competing In The Global Marketplace

ISBN: 9781259929441

12th Edition

Authors: Charles Hill, G. Tomas M. Hult

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Question Posted: Oct 19, 2024 08:00 AM

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=+2. P&G cut its marketing and advertising agency roster by 50 percent over the past three years
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=+from around 6,000 to 3,000 companies in a bid to increase its marketing productivity, efficiency, and effectiveness.
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=+2. P&G cut its marketing and advertising agency roster by 50 percent over the past three years

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International Business Competing In The Global Marketplace

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