=+2. Why do you think Unilever chose to move away from its local customization strategy, and tried

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=+2. Why do you think Unilever chose to move away from its local customization strategy, and tried to position Dove as a global brand?

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International Business: Competing In The Global Marketplace

ISBN: 362548

8th Edition

Authors: Charles Hill

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Question Posted: Oct 19, 2024 02:00 AM

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=+2. Why do you think Unilever chose to move away from its local customization strategy, and tried to position Dove as a global brand?
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=+2. Why do you think Unilever chose to move away from its local customization strategy, and tried

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International Business: Competing In The Global Marketplace

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