4. In March 2006, Tesco announced that it would enter the United States. This represents a departure

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4. In March 2006, Tesco announced that it would enter the United States.

This represents a departure from its historic strategy of focusing on developing nations. Why do you think Tesco made this decision? How is the U.S. market different from others Tesco has entered? What are the risks here? How do you think Tesco will do?

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