5. What does P&G's experience teach us about the argument that consumer tastes and preferences across nations
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5. What does P&G's experience teach us about the argument that consumer tastes and preferences across nations are converging and global markets are becoming more homogenous?
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Related Book For
ISE International Business Competing In The Global Marketplace
ISBN: 9781260092349
7th Edition
Authors: Charles Hill, G. Tomas M. Hult
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