Advertisement Project. For this team project, ask each member of your group to select a magazine publication

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Advertisement Project. For this team project, ask each member of your group to select a magazine publication from a nation other than his or her own. Look through each of the magazines for ads from a single international firm or for advertisements featuring a particular product or brand. After you have identified three or four such ads, determine which of the five types of product and promotion policies is being used: dual extension, product extension/communications adaptation, product adaptation/communications extension, dual adaptation, or product invention. What explanation do you have for the particular method being used? t-3

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International Business

ISBN: 175031

7th Global Edition

Authors: John J. Wild

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